The S Hotel Al Barsha Announces Appointment of New GM

International Media Review

October 2019,

Dubai, UAE:

The S Hotel Al Barsha is pleased to announce the appointment of Mr. Sameh El Amri to the position of General Manager for its first S Hotel brand in the Middle East.

Mr. El Amri has over 25 years of experience in the hospitality field. Throughout his career, he has held increasingly complex positions in the hotel industry in the Middle East in various countries such as the Kingdom of Saudi Arabia (KSA), Kuwait and UAE, working for high-profile and reputable hotel groups such as Safir, Starwood, Marriott, Accor and IHG. He has gained extensive experiences from economy, mid-scale, upscale and luxury hotels.

Commenting on his appointment, Mr. El Amri said: “I’m honored and happy to join The S Hotel Al Barsha with this exciting role. The S Hotel Al Barsha, as a new player in the hospitality market is on the right track to establishing itself as one of the Middle East’s fastest growing hotel brands for leisure and business travelers. I look forward to climbing new heights. Together with my team, we warmly welcome guests from across the UAE, the region, and the world.”

Sameh will be focusing on devising and implementing optimum strategies to ensure top line and bottom-line profitability with key emphasis to develop business through new accounts and service excellence to existing clients.

Mr. El Amri first entered the hospitality industry when he joined Le Meridien Kuwait in Kuwait City after obtaining his bachelor’s degree in Commerce and Business Administration in Cairo, Egypt. He has a Master in Hospitality Management from the Cornell University, USA and International Hospitality Management Program (IHMP), from the famous ESSEC Business School in France.

The S Hotel Al Barsha features 246 spacious and well-equipped rooms, including 12 stunning suites, three distinctly themed restaurants, a rooftop swimming pool, a world-class spa, and a state-of-the-art fitness gym. With more than 3000 sq. ft. total of banqueting space, the hotel’s facilities provide flexibility and room for up to a maximum of 150 guests for business functions, weddings and corporate meetings. It is only a few minutes away from iconic shopping malls such as the Mall of the Emirates, Dubai Hills and Dubai’s tourist attractions such as Dubai Parks & Resorts, IMG World, Global Village, Dubai Miracle Garden, Dubai Autodrome and business hubs such as the Dubai World Trade & Exhibition Centre, JAFZA, Dubai Investments Parks, Dubai Internet City and Dubai Media City.

To book your hotel stay or for more information, call (+971) 4 871 2222 or email

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