“VALERA” is ready to take off in the United Arab Emirates

International Media Review

Dubai , UAE


The Swiss brand “VALERA” is starting through in full force to conquer the UAE consumer market with its high quality

professional hairdryers and styling appliances. For this aim, Ligo Electric SA, the Swiss manufacturer of the brand, has started a cooperation with the established distributor company TNS in 2019.

VALERA is already enjoying a strong reputation as a Swiss Quality brand in many important markets worldwide.Since 1955 VALERA has been producing haircare equipment and has gained its particular expertise in professional

hairstyling appliances from its close cooperation with the professional hairdressing industry.

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All hairdryers and

straighteners are MADE IN SWITZERLAND:

Designed, developed and manufactured in the company’s own factory

in Ticino. Since 1995 the company’s processes are ISO 9001 certified. The concept of «total quality» is constantly

and uncompromisingly applied to all business sectors. Furthermore, own manufacturing guarantees important

advantages in lead time and market flexibility. VALERA keeps what the Swiss cross promises in terms of values like: quality, precision, respect for health and environment, exclusivity.

After having established the cooperation in 2019, VALERA and TNS will take off in 2020 with important product

launches and promotions.

The vision is clearly defined as becoming one of the leaders in the consumer hair care appliances category, offering high demanding private consumers the experience of real salon quality at home.

VALERA, known worldwide as the Swiss Hair Specialists, has all the credentials to make this dream come true. The

brand is already leading the hairdryer category in the Hospitality sector in the UAE.

VALERA professional hairdryers distinguish themselves from the competitors with exclusive and patented technical

features such as ROTOCORD, the swivel device preventing tangles in the 3 meters long professional cord, and the

cool TOUCH ME nozzle.

Beside its strength in professional hairdryers, VALERA convinces with special product solutions such as Swiss Bébé, a gentle and safe infant hair & body dryer, unique on the UAE market.

Ligo Electric is looking forward to a prosperous cooperation with the highly committed partner

TNS and great success for the Swiss brand VALERA in the UAE.

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